Recommended tools

The mom-affiliate tool stack

Many of the links below are affiliate links — at no cost to you. We only recommend what we actually use.

Canva

Design

Pinterest pins, Reels covers, lead magnets.

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ConvertKit (Kit)

Email Marketing

Built for creators. Free up to 10,000 subs.

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Mailchimp

Email Marketing

Beginner-friendly email + automation, free starter.

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Beehiiv

Email Marketing

Modern newsletter platform with built-in monetization.

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Ahrefs

SEO Tools

Find low-competition mom keywords and audit your site.

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Ubersuggest

SEO Tools

Beginner-friendly keyword research from Neil Patel.

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ChatGPT

AI Writing

Draft outlines, captions, email sequences, and SEO meta.

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Jasper

AI Writing

Long-form blog drafts with brand voice memory.

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WordPress

Blogging Platform

The CMS powering 43% of the web — endlessly extensible.

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Showit

Blogging Platform

Drag-and-drop design with WordPress blogging power.

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Lasso

Link Tracking

Beautiful affiliate product displays + click tracking.

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Pretty Links

Link Tracking

Cloak and track every affiliate link from WordPress.

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Notion

Productivity

Content calendars, brand briefs, and SOPs in one place.

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Tailwind App

Scheduling

Pinterest scheduling + smart bulk pin creation.

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Google Analytics

Analytics

Free, industry-standard traffic & conversion tracking.

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